Premier 15s has rebranded and relaunched as Premiership Women’s Rugby (PWR).
Led by new chief executive officer, Belinda Moore, PWR has been established to deliver a ten-year strategy for women’s rugby in England.
As part of that strategy a new, ten-team, league will be launched in partnership with the Rugby Football Union (RFU) and member clubs this autumn.
According to a statement, ‘the ambition for Premiership Women’s Rugby is built on a new vision and mission to carry the organisation through the next decade and create a generation of players and fans inspired by world-class club competition.’
“Our ambition is to transform the league into the world’s most competitive, progressive, and sustainable domestic rugby competition,” said Moore.
“Elite women’s rugby in England has never been in a stronger place. We have just seen Gloucester-Hartpury win the Allianz Premier15s with a thrilling victory over Exeter Chiefs, in front of a record crowd at the newly-named Queensholm.
“The final was the culmination of a season which has confirmed that we have strong player talent depth as the foundation to grow the league over the next decade.
“The new era starts today, and the competition’s new look and feel is designed to be powerful, dynamic, and eye-catching. It aims to capture the excitement and high energy of the league, the players, the fans, and the sport as a whole.”
The PWR rebrand was created in partnership with award-winning creative agency MATTA, where current Saracens player Flo Williams serves as the organisation’s women’s sport lead.
On Saturday 24th June, Gloucester-Hartpury overcame Exeter Chiefs in a hard-fought Premier 15s final to win the club’s first league title. The venue of the final, the 16,115-capacity Kingsholm Stadium, was temporarily rebranded as Queensholm for the occasion.
Photo by Andrew Fosker/Shutterstock
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