Organisations from across the sport industry, including members of the SIG team, came together on 28th and 29th July and successfully completed the Sport Together Fund 24-Hour Challenge.
With a goal of virtually cycling 1,330 miles – the distance between London and Kyiv – within 24 hours, the finish line was eventually crossed at 9:30 this morning (29th July).
Individuals from nearly 20 organisations – including Bloomsbury Football, M&C Saatchi Sport & Entertainment, Fifty Digital, Ear to the Ground, Two Circles, Cake, CSM, Right Formula and Thomas Lyte – joined in the challenge, and raised crucial funds for refugees and displaced peoples in the process.
Some highlights from the challenge included…
Sport Together Fund Expert Advisor and refugee Lam Joar discussing his journey to the UK and sports incredible ability to support refugees and displaced people
The team from FEVO Sport Industry Awards official partner Sportradar set an early target for other teams, covering combined 46.3 miles in 30 minutes.
SIG Managing Director, Dylan Pugh, treated the Benchmark office to a beautiful rendition of Tom Jones during his 30-minute stint. If only he put as much effort into his cycling!
The crew from Cake put in a serious shift to finish the (working) day, clocking up a combined 46.7 miles, while Archie Patch covered the most ground of any cyclist overall with an incredible 13.1 miles.
Two Circles came close to knocking Cake off top sport, but were short by just 0.1 miles!
At close to midnight, the team crossed the virtual border into Ukraine and, at the same time, entered into a world of pain.
Then, delirium set in.
The baton was picked up early morning by the Benchmark team
And at 9:30am, we cycled the last of 1,330 miles and collectively arrived in Kyiv!
A massive thank you to everyone who took part in this challenge – whether you got on the bikes yourself or simply donated to the cause.
A special thank you to Lam Joar and Sport Together Fund grantee partner Bloomsbury Football for making it down to our London office yesterday for the kick off and to Sportradar, M&C Saatchi Sport & Entertainment, CSM Sport & Entertainment, Right Formula, Cake, Ear to the Ground, Two Circles, Thomas Lyte and Fifty Digital for contributing and putting in your all, with a special thanks to Energym for supplying the bikes and Smart Group Ltd for keeping us fueled!
We’re thrilled at the passion, determination and pure power of our sector in pulling together to achieve this ambitious challenge in aid of displaced people globally.
Stay tuned for another challenge in the near future!
For more information about the Sport Together Fund, click here.
