The Lawn Tennis Association (LTA) has renewed its production partnership with Whisper and Little Dot Sport for 2023.
Following a successful Partnership in 2022, Whisper and Little Dot Sport will once again combine their skills to produce and distribute a variety of high-impact content across the LTA’s digital platforms.
According to a statement, the two organisation’s combined focus will be ‘on creating further content that will help drive tennis participation and generate a shift in perception of the sport to encourage greater fan affinity.’
Content delivered in 2022 as a result of the partnership included the analytical insight show ‘Inspired By’ and entertainment features such as comedian Joel Dommett taking on Andy Murray.
In 2023, production company Whisper aims to create a number of new content strands, while award-winning digital content agency Little Dot Sport will be responsible for supporting the LTA’s channel management and content distribution.
Richard Daish, LTA Director of Marketing & Commercial, said, “We’re looking forward to renewing our partnership with Whisper and Little Dot, continuing delivery of first class content, against our annual calendar, opening up the visibility of our sport, and driving more people to engage with tennis and Padel both as fans and players.”
Robbie Spargo, Director of Little Dot Sport, said, “Partnering with The LTA and Whisper has been a truly collaborative process and has set the foundation for how we will work and continue to collectively build awareness and a loyal following for The LTA. With the strong content that Whisper produces and our tailored management and distribution strategy, we firmly believe that we will continue to diversify and grow The LTA’s follower base, in line with their vision of opening up tennis for all.
Bethan Evans, Whisper Director of Production, added, “It’s great to be partnering with Little Dot Studios again, to deliver for the LTA by bringing together our dual skillsets. Along with Little Dot Sport, we will be drawing on our strengths in producing episodic online content for the LTA and using our storytelling skills to generate engaging content, driven by our belief that Entertainment Is Everything.”
