Entourage Sport & Entertainment has announced the signing of Sir Mo Farah.
The British long-distance runner recently ran his final race at the Great North Run and is now preparing for his post-retirement career by appointing Entourage Sport and Entertainment as his commercial representation.
The four-time Olympic gold medallist and a six-time world champion will work with the London-based agency on new sponsorship and partnership deals.
Paul Brighten, CEO of Entourage Sport & Entertainment, commented, “We are absolutely thrilled to welcome Sir Mo Farah to the Entourage family. His extraordinary talent, commitment, and magnetic personality has captivated audiences worldwide.
“We see enormous potential in harnessing his brand power for exciting commercial ventures. Mo is a true icon, and we are excited to be part of this next chapter in his remarkable journey.”
Sir Mo Farah, added, “I am incredibly excited to join forces with Entourage Sport and Entertainment. As I close the chapter on my competitive racing career, I am eager to explore new horizons in the commercial world, in which Entourage specialise. The Entourage team share my vision and ambition, and I can’t wait to see what opportunities lie ahead.”
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