Sports and entertainment investment company Apex has announced the acquisition of a stake in the San Francisco Golf team competing in the TGL, the new tech-driven golf league which has been developed by Tiger Woods and Rory McIlroy.
Apex boasts a roster of athlete investors which includes treble-winning footballer John Stones, F1 Driver Alex Albon, and Olympic surfers Leonardo Fioravanti and Kanoa Igarshi.
Under terms of the acquisition, Apex athletes will use their celebrity status to actively expand the team’s fanbase and commercial value.
The Apex athletes will team up with Stephen Curry, Klay Thompson and Andre Iguodala of the NBA, who were previously announced as part of the first investment group through Avenue Sports Fund.
Apex has already invested in Woods and McIlroy’s TMRW Sports joint venture, with the new team investment increasing the company’s involvement.
Antonio Cacorino, Founder and Chief Executive Officer at Apex, said, “Our investment is not a passive one. Our aim is to leverage diverse fan bases across various sports to amplify TGL’s unique product and increase its reach and popularity among both golf and non-golf fans. We want to see TGL contribute to the overall growth of golf, attracting new audiences and retaining traditional fans with its tech-infused approach.”
“We really look forward to collaborating with Marc Lasry, Stephen Curry, and the other NBA players in the ownership group. They are experts in cultivating large fan bases, and combined with our experience in premium sports investment and technology innovation, we will provide the San Francisco Team with a real competitive, operational, and commercial advantage.”
Alex Albon, Formula One Driver, said, “I had a chance to invest at a league level in the past through APEX, and now I’m excited to have ownership at a team level in the San Francisco franchise. It’s extra special to do it alongside experienced investors like Marc Lasry and Steph Curry. I played at the Netflix Cup in 2023, and I believe these innovative concepts will act as a gateway for a younger demographic audience to access golf as a sport.”
The opening event in the TGL has been postponed to January 2025 after significant faults in the purpose-built venue.
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