The Professional Darts Corporation (PDC) has announced Paddy Power as the new title sponsor of the PDC World Darts Championship.
The deal sees the Irish bookmaker replace Cazoo as the main sponsor of dart’s biggest event, which kicks off at the famed Alexandra Palace venue in London from 15th December 2023 to 3rd January 2024.
Cazoo has reportedly ended its sponsorship agreement due to financial troubles. Thee British online car retailer has ended several of its sport sponsorships in recent months.
The tournament is set to feature 96 players competing for the Sid Waddell Trophy and a prize fund in excess of £2.5m.
To announce the exclusive three-year agreement, Paddy Power unveiled a clip via their social media channels.
Paddy Power’s Michelle Spillane, commented, “When we agreed to step up to the oche with the PDC as new sponsors of the World Darts Championship, we knew we’d hit the bullseye. This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.
“Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand, and we can’t wait to make our mark…maybe just not directly on the pro players!”
PDC Chief Executive Matt Porter, added, “We’re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship – a deal which they’ve announced in their typically unique fashion with the help of some of our biggest stars.
“The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.”
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