The Professional Darts Corporation (PDC) has announced Ladbrokes as the title sponsor of the UK Open and Players Championship Finals.
The renamed Ladbrokes UK Open will be held from 1st to 3rd March and see 160 players compete at Butlin’s Minehead Resort, while November’s Ladbrokes Players Championship features 64 of the world’s top stars at the same venue.
Each event will see players compete for TV silverware and £600,000 in prize money.
As per the agreement, the British bookmaker will benefit from branding exposure across both tournaments.
The latest deal strengthens Ladbrokes’ long-held association with the PDC, having sponsored the World Darts Championship from 2002/03-2013/24, the Players Championship Finals from 2018-21 and the UK Open from 2019-21.
PDC Chief Executive Matthew Porter, commented, “It’s fantastic to team up with Ladbrokes again.
“Ladbrokes has a rich history in darts and we look forward to working with them on two of our biggest events.
“The UK Open and Players Championship Finals never fail to provide action-packed weekends for fans in the venue and viewers worldwide.”
Alex Apati, Ladbrokes, added, “We cannot wait to get stuck into the action once again down in Minehead and are delighted to be back on board with the PDC, kicking off with what’s sure to be a cracking UK Open next month.
“It’s a three-horse race between Michael van Gerwen, Luke Littler and Luke Humphries as far as our traders are concerned, but as recent history shows, anything can happen given the UK Open’s draw format… just ask last year’s 150/1 shot, Andrew Gilding.”
SOAPBOX HIT LITTLER BULLSEYE
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