National Football League (NFL) franchise San Francisco 49ers has announced an agreement with UK-based digital content publisher Gridiron to produce and distribute bespoke weekly content across podcast and digital channels throughout the UK.
As part of the partnership, Gridiron will be releasing a podcast show called ‘Tales From The Bay’ that will explore 49ers storylines across the season. Gridiron will also publish a dedicated 49ers article in its monthly magazine alongside weekly articles on their website.
Alex Chang, 49ers Chief Marketing Officer, said, “Finding a digital content partner within the NFL space was a key focus for us as we extend our reach into the UK.
“By partnering with Gridiron we are able to consistently reach UK-based NFL fans with timely 49ers news and stories, while leveraging great content opportunities across social media too. We can’t wait to get started.”
The 49ers partnership with Gridiron is exclusive among all NFL teams and kicks off this week, with the first episode of the podcast going live before the season starts on Friday 9th September in the UK.
The move highlights the 49ers continued to efforts to consolidate a position in the UK market. In an attempt to gain supports from the growing UK NFL fanbase, 49ers has also recently secured a deal with UK radio station talkSPORT.
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