DAZN Bet, the betting proposition of global sports and entertainment platform DAZN, has soft launched as a beta in the UK.

The UK market will act as an initial pilot for the new product, with other European markets set for launch later this year.

The market-entry beta product will allow the company to begin learning how DAZN’s global subscribers like to interact with a betting and gaming offering.

DAZN Bet is the result of a strategic partnership between DAZN and gaming software developer Pragmatic Solutions, and, according to a statement, aims ‘to refresh the casual betting market by creating a more recreational, sociable, and relevant experience for today’s sports fan.’

Through the launch of this new betting offering, DAZN, which is best known for its growing sports streaming service, plans to offer customers the ability to watch sport and interact through the betting market at the same time, and eventually be able to buy sporting NFTs, tickets, and merchandise.

Mark Kemp, CEO, DAZN Bet, said, “The initial launch of DAZN Bet is the start of an exciting journey across media and sports betting and further delivers on commitments we have made to revitalise sports viewing for fans.

“We are on a mission to create a richer entertainment product that over time is integrated into DAZN’s daily destination sports business, where possible. Whilst this market entry will be a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for DAZN’s global sports fans community. It is a journey, and we begin it now.”

Image: Shutterstock

DAZN Bet, the betting proposition of global sports and entertainment platform DAZN, has soft launched as a beta in the UK.

The UK market will act as an initial pilot for the new product, with other European markets set for launch later this year.

The market-entry beta product will allow the company to begin learning how DAZN’s global subscribers like to interact with a betting and gaming offering.

DAZN Bet is the result of a strategic partnership between DAZN and gaming software developer Pragmatic Solutions, and, according to a statement, aims ‘to refresh the casual betting market by creating a more recreational, sociable, and relevant experience for today’s sports fan.’

Through the launch of this new betting offering, DAZN, which is best known for its growing sports streaming service, plans to offer customers the ability to watch sport and interact through the betting market at the same time, and eventually be able to buy sporting NFTs, tickets, and merchandise.

Mark Kemp, CEO, DAZN Bet, said, “The initial launch of DAZN Bet is the start of an exciting journey across media and sports betting and further delivers on commitments we have made to revitalise sports viewing for fans.

“We are on a mission to create a richer entertainment product that over time is integrated into DAZN’s daily destination sports business, where possible. Whilst this market entry will be a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for DAZN’s global sports fans community. It is a journey, and we begin it now.”

Image: Shutterstock