Global sports and entertainment platform DAZN has reached an agreement with British telecommunications company Virgin Media which will make the upcoming boxing match between Chris Eubank Jr. and Conor Benn available on Virgin TV.
The highly anticipated fight between the sons of boxing legends Chris Eubank and Nigel Benn will be taking place at the O2 in London on Saturday 8th October.
Now, Virgin TV customers will able to purchase the fight as a pay-per-view add-on directly through their set-top-box after the rights were secured from London-based DAZN.
The distribution agreement means that coverage of the fight also remains on the DAZN platform, in a deal that has been described as ‘the beginning of the two entertainment companies exploring a closer content and app distribution collaboration.’
Viewers purchasing through Virgin will also gain one month’s free access to DAZN.
Shay Segev, DAZN Group CEO, said,“DAZN loves pragmatic partners who share our determination to deliver top class sports to fans around the world. With this in mind, we are delighted to have partnered with Virgin Media so that even more families can enjoy this historic event. I hope this marks the beginning of a fruitful partnership.”
David Bouchier, Chief Entertainment TV and Entertainment Officer at Virgin Media O2, said, “Virgin TV is built on integration, curation and unmissable entertainment that we know our customers love. The Eubank Jr. vs. Benn event is set to be a classic, so it’s fantastic that Virgin TV customers will be able to tune in and enjoy.”
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