Virgin Media O2 and Dazn have agreed a distribution deal which will see a selection of Dazn’s boxing and combat sports available to Virgin TV customers.
The partnership will officially begin with former two-time heavyweight world champion Anthony Joshua’s fight with American Jermaine Franklin on 1st April 2023.
The newly agreed distribution deal will see the Joshua fight accessible via PPV on Virgin TV, with the purchase including a month’s free access to the full Dazn platform.
Dazn, which agreed an international partnership with Joshua last year, continues to build its portfolio of sports rights which has recently included UEFA Women’s Champions League, Misfits boxing featuring KSI and Jake Paul, and MMA’s Professional Fighter’s League. Yesterday, it secured rights to the Indian Premier League (IPL).
Shay Segev, Dazn Group CEO, commented, “Dazn is on a mission to bring top quality sport to as many fans as possible and become the world’s sports destination platform. With Virgin Media O2’s incredible scale and reach, Dazn will be in more UK living rooms and on more screens; and Virgin TV customers will have access to even more great sport. Starting our relationship with the Joshua versus Franklin fight is a real statement about the quality that Dazn will offer fans.”
David Bouchier, Chief Entertainment TV and Entertainment Officer at Virgin Media O2, added, “We’re always looking to offer our customers access to all the best sport and entertainment, and with the Joshua vs Franklin fight set to be a showstopper, there’s no better way to kick-off our partnership with Dazn so that Virgin TV customers can enjoy every bit of the action – with lots more to come in future.”
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