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DP WORLD TOUR STRENGTHENS ABU DHABI TIES

Golf News

The European Tour group has signed an extension of its long-term partnership with the Abu Dhabi Sports Council.


The renewal means that the Abu Dhabi Championship will remain on the DP World Tour schedule for until 2028.

The fresh agreement will see The Rolex Series event get a new date and elevated position on the DP World Tour’s international schedule in 2024.

In 2024, the 19th Abu Dhabi Championship will be held at Yas Links on Yas Island and will move from its traditional January position to November.

The Rolex Series event now becomes the first of two tournaments in the new season-ending DP World Tour Play-Offs. It will feature the leading 70 players on the Race to Dubai Rankings in partnership with Rolex, with the top 50 at the end of the tournament qualifying for the season-ending DP World Tour Championship in Dubai. The two Play-Off events in the United Arab Emirates will have a combined prize pool of $19 million (£15.56m).

This new agreement extends a partnership that dates back to the first staging of the tournament in 2006.

His Excellency Aref Al Awani, said, “Abu Dhabi has become a hub for world class golf, with the Abu Dhabi Championship being a jewel in the crown that also includes two Challenge Tour events and the inaugural Hero Cup earlier this year. The Abu Dhabi Championship has played a key role in marketing Abu Dhabi as a golf tourism destination and brings significant local economic value each year. The new schedule for 2024 will give the tournament even greater prominence and we look forward to working in close partnership with the DP World Tour to keep delivering an innovative spectacle that is befitting of the Rolex Series.”

Guy Kinnings, Deputy Chief Executive Officer and Chief Commercial Officer of the DP World Tour, added, “The Abu Dhabi Championship has become a true festival of golf that blends world class golf with family friendly entertainment. We are also proud of the fact that the tournament has embraced a wide range of community initiatives that are leaving a lasting legacy, from its strong sustainability credentials that are supporting our journey to net zero by 2040, to its support of local educational initiatives through our Golf Futures programme. The tournament’s November slot for 2024, within our new DP World Tour Play-Offs, will further elevate its profile as world class golfers descend on Yas Links once again.”


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