UK esports organisation EXCEL ESPORTS has renewed its lead partnership with British national mobile network operator EE.
The deal has been extended to 2025 following three years of collaboration.
The three-year partnership will continue to see the EE brand featured on all kit worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue to help EXCEL’s teams train at their HQ by providing broadband and mobile networks.
EE claim that ‘inclusivity, culture’ and ‘elevating the gaming experience’ form the key priorities of its partnership with EXCEL. These three factors will be the focus of the series of initiatives EE plan to launch in the coming years.
Pete Jeavons, Marketing Communications Director at EE, commented, “The gaming community continues to go from strength to strength in the UK and with our partners at EXCEL, we are excited to use our technology and networks to deliver new initiatives, experiences and services that will benefit this community – both at elite and grassroots level.
“We want to become the number one network for gaming in the UK and we believe our work with EXCEL will be fundamental in achieving this goal.”
Mark Carter, Commercial Director, EXCEL ESPORTS, added, “It’s an honour to announce our three year partnership extension with EE making this one of the longest partnerships in esports history. “Together, we understand the importance of creating ground-breaking initiatives and enabling opportunities to drive forward and support more inclusive gaming communities. We look forward to sharing more exciting details as we activate the partnership together.”
Since initially teaming up in 2020, EE and EXCEL have collaborated on several campaigns and initiatives including this year’s Connected Club Cup, which gave grassroots gamers from around the UK the chance to play in a national FIFA competition. In March, EE and EXCEL collaborated on Ultimate Gamer, a six-hour Twitch stream that saw four famous faces including comedian Munya Chawawa and EXCEL’s professional Fortnite player Jaden ‘Wolfiez’ Ashman, compete against each other across three separate games.
