British competitive gaming culture brand Excel Esports has partnered with HSBC UK.
The partnership will see the banking and financial services provider become Excel Esports’ official financial services partner and financial health provider.
HSBC describes its ‘overarching ambition to promote financial health and education to EXCEL fans’ with the partnership aiming to ‘break down financial stigmas and help to drive a real uplift in financial literacy amongst Gen Z, Gen A and Millennials.’
The collaboration will also utilise Excel’s talent roster to educate around building financial health.
Becky Moffat, Chief Marketing Officer, HSBC UK, said, “We’re incredibly excited to be partnering with EXCEL, working together to help young people and entrepreneurs build financial skills and make the most of their money now and in the future.”
Tim Reichert CEO of Excel Esports, added,”We’re proud to partner with one of the most respected and recognised financial organisations in the UK. We believe that HSBC UK aligns with our values around innovation, financial health and the Power of Better.
“EXCEL and HSBC UK are committed to working together to help promote financial health amongst young people in the UK and we’re excited to support our community through this new financially minded avenue to help our fans live more rewarding and experience-led lives, centred around their love of gaming and esports.”
HSBC UK joins a string of high-profile partners at Excel Esports including with Just Eat, JD Sports, Sony Inzone, PC Specialist and a long-standing collaboration with EE.
