UK digital content agency Little Dot Studios has invested in independent sports game studio Formation Games.
As part of the investment, Little Dot Studios, an All3Media company, has produced two TikTok series in anticipation of the launch of Formation Games’ inaugural game, CLUB, featuring sporting influencers and football club owners.
Currently in development, CLUB is a mobile, free-to-play digital football club ownership game. CLUB will utilise real-world player performances allowing owners to build their dream club from the ground up.
Little Dot Sport, Little Dot Studios’ sport specialist label, will be using its experience to maximise cut through and reach a young demographic on TikTok. The TikTok series’, consisting of the eight-part ‘Let’s Settle It’, and ‘Meet the Clubs’, will focus on opening up the conversation on club ownership and finding the most fascinating stories in football to tell.
Jonty Barnes, Chief Executive Officer of Formation Games said, “We believe that high-quality, scroll-stopping content defines the CLUB entertainment experience, both in-game and in how we communicate the CLUB experience to the world. Little Dot Studios speaks our language and has an innate ability to connect with audiences and communities around the world with long and short-form content, and we’re very proud to have them as investors and partners for the launch of CLUB and beyond.”
Dan Jones, Chief Executive Officer of Little Dot Studios, added, “Investing in Formation Games is significant for us as it illustrates our continued commitment to driving digital evolution, whether that’s platforms or content. I remember fondly the weeks lost to Championship Manager ’93 and the chance to be part of this social gaming experience is incredibly exciting.”
