National Student Esports (NSE) has announced a partnership with snack brand Pringles UK.
Pringles UK’s new deal with the UK grassroots gaming community will see it become an official partner to the British University Esports Championship Finals and offer a range of gaming challenges to the whole NSE student community.
Pringles UK will join NSE at Insomnia the Gaming Festival i70 where NSE will be staging the Finals of the British Esports Championship.As part of the ‘#StayInTheGame’ campaign, Pringles UK will be setting a range of gaming challenges for visitors to take part in and will exhibit alongside other NSE partners such as Intel and Monster Energy.
After the finals, regular challenges will continue to be set for the NSE community during several weeks of gaming-related competitions.
Alex Coulson, Managing Director at NSE, commented, “We couldn’t be happier to partner with Pringles and show the true enthusiasm of the NSE community. The NSE team are experts at helping brands navigate esports and gaming communities and there is so much more to come. We look forward to working together to create unforgettable experiences for our players and Pringles fans.”
Beth Johnson, Pringles UK Senior Brand Activation Manager, added,”We’re delighted to partner with NSE and engage with university students, growing our presence within the collegiate esports scene and further anchoring the brand amongst core gamers. At Pringles, we believe in the power of gaming to bring people together and create memorable experiences, and we can’t wait to see the incredible passion that these students will bring to the table.”
NSE’s British University Esports Championship (BUEC) live finals will be held at Insomnia Gaming Festival i70 from 7th to 9th April 2023.
Image: NSE
