The Ryder Cup has announced a new agreement with entertainment company Roc Nation Sports International (RNSI).
Described as ‘a historic consultancy partnership’, the partnership will see RNSI use its extensive portfolio of signed artists – including Grammy-winning DJ Khaled – to generate awareness and excitement ahead of the tournament in Rome.
According to a statement, Khaled will be ‘working alongside the Ryder Cup to help tap into his audience and create a crossover moment, rooted in authenticity and his passion for golf.’
“Today is a great day as we announce our partnership with the iconic Ryder Cup,” said Michael Yormark, President of RNSI. “We will make the most of our industry expertise to advise on best practices, utilise our network to its fullest and help take the 2023 Ryder Cup to the next level as one of the biggest sporting events on the calendar.”
“Let’s go golfing! I’m super excited to be partnering with the Ryder Cup. I’ve been getting into my golf a lot more recently; it’s become a passion of mine. We’re about to take it up a gear. Believe that!”
DJ Khaled
Guy Kinnings, Ryder Cup Director, added, “Golf has undergone a popularity boom in recent years, with more diverse and younger fans following and playing the sport. The Ryder Cup has always been the moment when golf enters mainstream culture and with Roc Nation by our side, we can further tap into this boom by creating cross-over content that entices new, younger fans to watch and follow the event.”
The Ryder Cup 2023 will take place at the Marco Simone Golf & Country Club outside of Rome from Friday 29th to Sunday 1st October.
Photo credit: Roc Nation
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