Paris Saint Germain FC and Tundra to launch new Rocket League Team
PSG Esports is returning to Rocket League thanks to a new partnership with UK-headquartered esports organisationTundra Esports.
Competing under the name PSG Tundra, according to a press release, the team ‘will be leveraging the PSG brand’s growing stature in gaming with the expertise of Tundra in esports performance and content creation to build a highly engaged global audience of fans’.
Fabien Allégre, PSG’s Chief Executive Officer, said, “We are delighted to be back in Rocket League, one of the most popular games in the world. We are anxious to see the PSG Tundra team succeed.
“In putting together our team, Paris Saint-Germain is looking to make the most of its presence in Europe and to continue its expansion. Thanks to the PSG Tundra team, the club now has seven esports teams.”
Carleton Curtis, Tundra esports Executive Chairman, added, “We are delighted to partner with the elite French team Paris Saint-Germain. PSG shares the same values as us at Tundra – excelling beyond the competitive game and offering fans a unique and unforgettable experience through gaming culture, art and music!
“We are very much looking forward to seeing what this dynamic duo can achieve.”
McLaren Racing announces new partnership with Reiss
The multi-year partnership with Reiss will see the British fashion brand enter Formula 1 for the first time and sees the fashion brand provide the team with a selection of its new SS23 collection suitable for the team’s global race travel.
Lindsey Eckhouse, Director of Licensing and Digital Products at McLaren Racing, said, “We’re delighted to announce Reiss as our Official Travel Wear Partner. Reiss is a premium brand that understands the need for smart yet convenient apparel, especially for a team that travels throughout a global 23-race season. Our team can look forward to travelling in comfort and style from this season onwards.”
Christos Angelides, Chief Executive Officer of Reiss, added, “Reiss shares many of the same values as McLaren, with a focus on elite product craftsmanship. We will be proud to see the McLaren Formula 1 team dressed in Reiss as they travel to and from each race.”
Garmin signs up as new sponsor of PTO Tour
The Professional Triathletes Organisation (PTO) has announced a new sponsorship with Garmin, which will become the official transition sponsor of the 2023 PTO Tour.
The partnership will begin with the PTO European Open in Ibiza on 6th May and sees Garmin champion the fastest transition times through graphics on social media and broadcast.
Susan Lyman, Vice President of Global Consumer Marketing at Garmin, said, “We are excited to be an official sponsor for the Professional Triathletes Organisation and its world class PTO Tour.
Many of the world’s top triathletes trust our state-of-the-art multisport smartwatches and GPS cycling computers that are packed with features to prepare them ahead of the big event and perform at an elite level on race day.”
Sam Renouf, Chief Executive Officer of PTO, added, “Garmin is the leader in its field, which is something we admire and also aspire to at the PTO. We want to make the PTO Tour the pinnacle of the sport, and in order to do that, it helps to join forces with the best commercial sponsors out there. Garmin’s wearable products are a top choice by many professionals who compete in our races to ensure no time is wasted in the vital ‘T1 and T2’. As the official transition sponsor of the PTO, Garmin will showcase the fastest athletes in what is known as the triathlon’s ‘fourth discipline.”
Howdens announces new partnership with The Jockey Club
The deal sees the insurance broker sponsoring thirteen races across the QIPCO Guineas Festival at Newmarket Racecourse from 5th to 7th May.
Already an established partner of Ascot Racecourse, Howdens recently announced a partnership with champion jockey Frankie Dettori as a Howden brand ambassador.
David Howden, Founder and Chief Executive Officer of Howdens, said, “We are thrilled to have the opportunity to partner with The Jockey Club for The QIPCO Guineas Festival. The excitement of top-class juvenile horses making their debuts, alongside the return of some of last year’s stars, is always eagerly anticipated. And there are few races more prestigious in the British racing calendar than the QIPCO 1000 and 2000 Guineas. This sponsorship further enables Howden to build on our equine industry relationships and continue our support of racing and its stakeholders.”
Sophie Able, International Director of Newmarket Racecourses, added, “The team at Newmarket Racecourses are delighted to be partnering with a brand of Howden’s standing and commitment to British racing for our premier fixture of the year.
“We are counting down the final days to what should be a historic QIPCO Guineas Festival with the Coronation of King Charles III and some of exceptional Flat racing, and we look forward to working with our partners at Howden next weekend.”
