Sky Sports has announced a three-year extension of its broadcast partnership with the PGA of America.
The latest agreement will see the British subscription sports channel continue to provide live coverage of the PGA Championship and KitchenAid Senior PGA Championship throughout the United Kingdom and Ireland until at least 2026.
The 2024 PGA Championship is set to take place from 13th – 19th May 2024 at Valhalla Golf Club in Louisville, Ky, with the 2024 KitchenAid Senior PGA Championship returning for an historic sixth time to Harbor Shores in Benton Harbor, Mich. From 23rd to 26th May.
PGA of America Chief Commercial Officer, Jeff Price, commented, “We are ecstatic to continue our partnership with Sky Sports. This extension ensures that golf spectators across the UK and Ireland can witness all of the thrilling action at the PGA Championship and KitchenAid Senior PGA Championship each May. We take great pride in our close collaboration to bring the excitement of Major Championship golf to Sky’s dedicated audience.”
The deal strengthens Sky Sports Golf’s UK offering for 2024 which will see the dedicated golf channel broadcast over 100 tournaments including all four men’s Majors, all five women’s Majors and both men’s and women’s tours.
“It’s been great to see our viewing figures and golf audience continue to grow, and we know we have an amazing opportunity over the next three years to continue to grow the sport“
Sky Sports Managing Director, Jonathan Licht
Sky Sports Managing Director, Jonathan Licht, added, “We’re really pleased to be able to confirm this extension with the PGA, and continue the brilliant relationship that has enabled us to deliver the best possible coverage to golf fans across the years.
“It’s been great to see our viewing figures and golf audience continue to grow, and we know we have an amazing opportunity over the next three years to continue to grow the sport, alongside our great partners at the PGA.”
The deals come at a time of unprecedented change for the PGA Tour after it agreed to merge with Saudi Arabian-backed circuit LIV Golf in June. However, this was only a framework agreement and negotiations are still ongoing to finalise the sport’s future.
The deadline for a finalised deal is 31st December 2023 however, it can be extended.
SHOCK GOLF MERGER SEES RIVAL TOURS JOIN FORCES
Subscribe to the Sport Industry Daily for regular updates on the biggest stories and latest news in the sport industry.
