The Professional Darts Corporation (PDC) has announced a multi-year deal with Village Hotels.
The new three-year agreement will see the hotel chain become an official partner across PDC televised events.
Following a collaboration at the 2023 Betfred World Matchplay, Village Hotels will become an official partner across the PDC’s 11 premier televised events.
The partnership will see Village Hotels branding feature at PDC Premier events including the World Darts Championship and Premier League, while its logo will be displayed on the shirt of every player competing at the Players Championship Finals and World Matchplay.
Matthew Porter, Chief Executive Officer of the PDC, said, “We are delighted to welcome Village Hotels as an official partner of the PDC to enhance their association with us for the next three years.
“Village Hotels offer a wide range of facilities across the UK, and we look forward to working with them over the coming years to further develop the Village Hotels brand through this partnership.”
Gary Davis, Chief Executive Officer of Village Hotel Club, added, “We’re delighted to be a part of this incredible event series. It’s such a great fit for us.”
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