London-based esports organisation Fnatic has agreed a multi-year global partnership with INZONE.
Under terms of the agreement, Sony’s gaming gear brand will become the official gaming headset and monitor partner of Fntic.
Sony has been providing gaming monitors and headsets under the name of INZONE since July 2022.
Now, as part of the long-term deal, Fnatic will collaborate closely with Sony INZONE on future product concepts and development, aiming to ‘deliver the best gaming experience for players worldwide.’
The announcement marks INZONE’s first global partnership with an esports team, leveraging Fnatic’s reach in key markets across UK, Europe, Japan and the US.
As part of the deal, INZONE’s logo will appear on the sleeve of all physical Fnatic team jerseys across their tier-one League of Legends, Valorant, Apex Legends, CSGO, FIFA and Rainbow Six teams based between London, Berlin, and Tokyo.
Fnatic CEO, Sam Mathews, said, “We’re absolutely thrilled to welcome INZONE into the Fnatic family as a long-term partner of our organisation. During our initial discussions it became clear how strong the alignment is between our brands; from Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance.
“Together we look forward to exciting the audience, pushing the boundaries in both product development through our world-class roster of players and amplification of the INZONE brand globally via our unrivalled fanbase of over 30+ million worldwide.”
Hiroshi Nakamura, Head of Personal Entertainment Business Unit, Sony Corporation, added, “We are excited to partner with Fnatic, the world leader in the esports scene, to pioneer new gaming experiences for esports players and all gaming lovers.”
“By the combination of Sony’s cutting-edge visual and audio technologies and Fnatic’s unparalleled expertise, we are engineering multiple initiatives with Fnatic such as the co-creation of gaming gears and content activations, that will add a completely new dimension to gaming life. Sony Group’s corporate direction is “getting closer to people”, and in this context, getting closer to the gaming community. We are sincerely wishing to energize and support the gaming community through this partnership, as a member of the Fnatic family.”
