TwitchCon is a bi-annual celebration of everything Twitch. For the attendees, it’s an epic weekend filled with awesome live performances, esports showdowns, official streamer meet-and-greet sessions, and artists showcasing their creations.
And with thousands of gamers attending – from streamers, games, chatters, mods, cosplayers, communities, and more – it’s also a great space for brands to connect with a highly sought after demographic.
Ahead of TwitchCon Paris on 8th and 9th July, we’ve highlighted some of the most eye-catching facts and figures from previous iterations of the event.
TwitchCon is a chance for everyone in the streaming community to experience unique, live, never-to-be repeated moments together.
As such, social experiences – such as meeting streamers – are the number one reason that most people attend TwitchCon, but brand interest also ranks highly. So much so, that 26% of attendees listed interacting with a specific exhibitor or brand as one of their top four reasons for attending.
That’s why at every TwitchCon event there’s an Expo Hall. It’s a dedicated space at the heart of the experience that allows brands of all shapes and sizes to engage with a gaming audience in their own unique way.
Here’s how makeup brand NYX connected with fans last year at San Diego last year.
The amazing activations and experiences that brands put on are just one of the many reasons why attendees like to hang out in the Expo Hall. It’s always busy and on average attendees spend 11 minutes at each booth and almost five hours per day at TwitchCon itself.
“The variety in booths, activities, and art alley were perfect for the convention center and how it was laid out.”
It’s such a hit that 53% of all attendees felt engaging with brands was the best part of the Expo Hall – giveaways and activities topped the list as the strongest incentives – while 68% of attendees agreed that TwitchCon is a great place for brands to reach people similar to themselves.
The opportunity on offer for brands meant that at last year’s event in Amsterdam, TwitchCon sponsors – which included StockX, Team17 and Prime Video – enjoyed a +15% uplift in brand awareness and a +16% uplift in gaming association.
TwitchCon serves as a great excuse for gamers to get together IRL, but there’s also a huge amount of the community joining in online. During last year’s TwitchCon events, for instance, presenting sponsors enjoyed a combined 5,000 mentions on social media, which generated an estimated 53 million impressions.
So, if you’re interested in levelling up your engagement with a gaming audience, contact the TwitchCon team and pack your bags for Paris.
