Box To Box Films, the production company best known for producing Netflix docuseries Drive to Survive, has secured £30m investment from Bruin Capital.
The fresh investment is set to be used to help the London-based company become self-financed and produce projects of their own, as well as expanding into new areas including branding, scripted, and digital work.
The investment group, Bruin Capital, is a New York-based private equity firm that recently sold its majority shareholding in UK sports marketing agency Two Circles.
Box to Box, which has also produced sports series Break Point and Full Swing, was created in 2016 by Academy Award-winning producer James Gay-Rees and Emmy-winning producer Paul Martin.
Gay-Rees and Martin will continue to run the production agency.
James Gay-Rees and Paul Martin, Box To Box Films Co-Founders, said, “Box To Box is ready to take the next step in realizing its huge potential to become the definitive sports entertainment company globally while continuing to produce best-in-class non-sport content.
“The response to and impact of our productions has been overwhelming and the primary reason for our organic growth and momentum. To execute this next growth phase called for a partner who understood our business and brought complementary resources and track record that would excite the industry as well as creative partners. Bruin is that and more, and we’re thrilled to be working with George Pyne and the team.”
George Pyne, Founder and Chief Executive Officer of Bruin Capital, added, “We can’t be more excited to support Box To Box in this booming renaissance for Intellectual Property.
“On top of being world-class storytellers, the team’s ability to turn insider’s access into definable business growth and meaningful value creation is why everyone in the industry is looking to work with them. Now, it’s about having the capital and flexibility to create multiple lines of sustainable growth businesses, which is where we come in.
“Besides being fans of their work, we see limitless potential for the company to capitalize on a gamut of opportunities with athletes, teams, leagues, federations, and brands for collaboration and business development.”
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