McLaren Racing has announced Estrella Galicia 0.0 as the Formula 1 team’s new official beer partner.
The multi-year agreement sees the family-owned Spanish beer brand become a McLaren Racing sponsor from the 2024 season, having previously collaborated in 2019.
Estrella Galicia branding will feature on the McLaren Formula 1 Team’s 2024 challenger, and on the overalls and team kit of McLaren Formula 1 drivers Lando Norris and Oscar Piastri.
Matt Dennington, Executive Director, Partnerships and Accelerator, McLaren Racing, said, “We are delighted to welcome Estrella Galicia back to the McLaren Racing family. We enjoyed a fantastic partnership throughout 2019 and 2020, and it is great to now continue our journey together.
“We’re excited about the upcoming season and building on the positive momentum we had last year, and it’s fantastic to go racing with Estrella Galicia alongside us.”
The new deal follows Estrella ending its three-year partnership with McLaren racing Formula 1 rivals Ferrari.
José Cabanas, Chief Marketing Officer, Estrella Galicia, added, “As part of our internationalisation process, having great partners alongside you is a key factor for success. McLaren Racing and Estrella Galicia not only share common values such as authenticity, craftmanship, and innovation but also a strong spirit of differentiation and a non-conformist attitude in everything they do.
“We are thrilled to start a new chapter in our Formula 1 journey in papaya colours and I’m sure that we will have great things to toast for during the season.”
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