McLaren Racing has agreed a new partnership with Monster Energy.
Running from the 2024 season onwards, the multi-year deal sees the global energy drink brand become an official partner to the McLaren Formula 1 Team.
As per the agreement, Monster Energy branding will feature on the helmets, race suits, caps and drinks bottles of McLaren drivers Lando Norris and Oscar Piastri.
UK-based McLaren Racing has also revealed that it will collaborate with Monster Energy to ‘create exciting activations and original content.’
Monster is no stranger to the world of Formula 1. The US brand’s new partnership with McLaren Racing was preceded by a deal with rival team Mercedes. Monster also holds a brand endorsement deal with British driver Lewis Hamilton.
Zak Brown, CEO, McLaren Racing, commented, “We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”
Rodney Sacks, Chairman and Co-CEO, Monster Energy Company, said, “Monster Energy is proud to start this new chapter in its Formula 1 journey with McLaren Racing. Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with Formula 1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”
Monster Energy joins the likes of Google, Dell and British American Tobacco (Velo) on McLaren Racing’s extensive roster of partners.
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