Mercedes-AMG PETRONAS F1 Team has announced a multi-year partnership with German multinational software company SAP.
As an official team partner, SAP will provide technology for the team, enabling them to explore how artificial intelligence (AI), and cloud solutions from SAP can inform and predict decisions, optimise resources, and future-proof their IT infrastructure.
Julia White, Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE, said, “Formula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence.
“But beyond the race day performance, there’s a lot going on behind the scenes. SAP is proud to partner with the Mercedes-AMG PETRONAS F1 Team to make sure its operations are as fine-tuned as its cars.”
Toto Wolff, Chief Executive Officer and Team Principal of the Mercedes-AMG PETRONAS F1 Team, added, “We have a shared heritage and commitment to innovation and improvement which will meaningfully contribute to our on-track performance. SAP is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.”
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, commented, “SAP has a long-standing history of brilliant partnerships with some of the best teams and leagues across elite level sport. We are proud to become the latest to join forces with one of the world’s leading companies. Their knowledge, expertise, and services will be vital in enabling greater efficiencies within the team.”
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