The Professional Darts Corporation (PDC) has announced that Betfred will remain as title sponsor of the Betfred World Matchplay until at least the end of the 2025 event.
The UK-based bookmaker initially linked up with the PDC in 2019 and, under the new three-year extension, it has will remain as title sponsor of the Blackpool event for at least seven years.
The new agreement was confirmed ahead of Betfred World Matchplay final between Gerwyn Price and Michael van Gerwen on Sunday 24th July, which saw Dutchman van Gerwen win his third World Matchplay title, beating Wales’ Price 18-14 at Blackpool’s Winter Gardens.
Betfred CEO, Fred Done, said, “Our sponsorship of the Betfred World Matchplay has been a brilliant success for the past four years and I’m delighted that we’ll be working with the PDC until at least 2025.
“The Betfred World Matchplay is one of my favourite sporting events each year and the 2022 event has been a wonderful championship.
“You can see from the superb standard of the players and the brilliant, sell-out crowds in Blackpool just how much this tournament means to everyone and we’re already looking forward to 2023 and beyond.”
The Betfred World Matchplay has been accompanied this year by the inaugural Betfred Women’s World Matchplay, which was played on Sunday afternoon and won by Fallon Sherrock.
Over 20,000 fans have packed the Winter Gardens throughout the nine days of the event, while it has also enjoyed worldwide television coverage.
“The announcement of our new agreement with Betfred is a great way to end a memorable week,” said PDC Chief Executive, Matt Porter.
“Betfred have enjoyed huge exposure over the past four years with their sponsorship of the World Matchplay and we’re delighted to continue to work with them for at least the next three years.”
The 2023 Betfred World Matchplay will be staged from 15th July to 23rd July 2023 at the Winter Gardens in Blackpool, with the Betfred Women’s World Matchplay taking place on Sunday 23rd July.
Image; Shutterstock
Leave a Reply
You must be logged in to post a comment.