WILLIAMS AND KOMATSU REUNITE

Williams Racing has announced a new principal partnership with Komatsu.

The multi-year deal will see Komatsu, a Japanese manufacturer of construction, mining, forestry, and industrial heavy equipment, benefit from branding on the Williams Racing Formula 1 cars which will be driven by Alex Albon and Logan Sargeant in the upcoming 2024 FIA Formula 1 World Championship.

In addition, the Komatsu logo will feature on driver overalls and Williams Racing team kit.

Oxfordshire-based Williams Racing had previously partnered with Komatsu in the 1980s and 1990s, in a collaboration that saw Komatsu supply gearbox components for Williams’ title-winning 1996 and 1997 cars.

The new partnership was announced on Monday 5^th February in New York alongside the unveiling of Williams Racing’s livery for 2024.

The livery, which prominently features Komatsu branding, has been described as ‘a contemporary tribute to Williams Racing’s legacy’ that aims to link ‘Williams’ championship-winning heritage with its mission to return to the front of the grid’.

Hiroyuki Ogawa, CEO and President, Komatsu, said, “Komatsu and Williams Racing have shared values around innovation and the development of our people, and through our partnership we look forward to Creating Value Together, both on and off the track.

“Our partnership with Williams Racing is aligned with Komatsu’s mission to create value through manufacturing and technology innovations to empower a sustainable future where people, businesses and our planet can thrive together.”